WFF was established in 1994.
Originally the company was established as an authorized distributor for an Australian poultry company. Over the past twelve or more years the company has transformed into a medium sized, privately owned, third party logistics provider. Third party logistics is an ever evolving role and the phases that WFF Ltd has been through over the time, proves its ability to adapt and influence change.
WFF is a privately owned company; the directors and principal shareholders are Lachie Johnstone and Derek Stretton. The company was purchased in April 2004. Both Lachie and Derek are active within the business and take a ‘hands on’ approach to meeting the customer’s needs. Other key personnel are:
Neil Dickinson - Transport Manager
Sharon Redpath - Finance/Administration & QA Manager
The balance of the team of approx. 55 consists of administration, store and driving staff.
WFF is located in Takanini. The complex includes, dry goods warehousing, three storage and picking chillers as well as four large freezers and offices. There is capacity for approx. 300 pallets of dry goods, 400 pallets of chilled and 1700 pallets of frozen goods.
Annual audits are carried out by AsureQuality and the HACCP compliant Program, Food Safety Program (FSP) was implemented in 2009.
The company is twice yearly audited to comply with Yum Brands Standards.
Click here to view our FSP certificate
Our objectives are very simple.
We are trying to provide a highly efficient, responsive, accurate and cost effective service to all of our customers.
In the last seven years, whilst under the current management, WFF has never had a customer leave due to poor service or uncompetitive rates. We have only ever ceased to do business with an organization due to a change in business circumstance.
Due to the nature of the offering that we provide, we are totally service oriented. As a consequence, many organizations include us in their discussions when they are reviewing logistical options. Our primary objective is to do what is best for the customer. Meeting our own forecasts will come as a result of doing the job right.
WFF prides itself in its ability to get things right the 1st time. We readily acknowledge that, on occasions, we will make mistakes. However, we ask all of our customers to measure us two ways.
• The frequency with which we complete the assigned tasks in the required manner ( DIFOTA……put simply …..right time, right place, right state, damage free)
• Should there be an error, how WFF reacts to remedy the problem – quickly, decisively and effectively.
Our customers have always provided us with excellent feedback as to our performance and we are proud to say that we have almost always met or exceeded expectations.
Another of our philosophies is ‘the first response to a customer request is never ‘no’. In simple terms, a customer wont bother to ring if they were expecting the answer to be ‘no’. We work together to find a cost effective solution that endeavors to keep all parties happy.
As a consequence of this we have built very strong relationships, not only with our customers, but with our customer’s customers. They speak very highly of the service that we provide.
WFF Ltd is situated in Takanini, adjacent to the main arterial route in and out of Auckland from the South. Please visit Contact Us page for more information.